Founded in 2005 by Ginger Aydogdu, Simply Southern started as a small kiosk in a local mall selling t-shirts.
It has since grown into a large corporation employing over 400 people and expanding its merchandise portfolio to include gifts, apparel, and accessories. GiftBeat, a monthly trade publication that tracks gift industry trends, has ranked Simply Southern as the #1 t-shirt brand for the past two years.
Simply Southern has supported Bald Head Island Conservancy since 2018 when they launched their “Save the Turtles” t-shirt initiative at the January market, sharing a percentage of each t-shirt sold towards Sea Turtle Protection efforts. Simply Southern has been a valuable supporter of the Conservancy, with Mrs. Aydogdu serving on the Board of Directors and as chair of the Development committee. She is passionate about the Conservancy’s mission and visits the island many times throughout the year to support special events and activities.
Simply Southern is not just a brand, but a lifestyle that customers, friends, and followers connect with for a happy, preppy, and classy existence. Ginger chose the name “Simply Southern” to reflect the values of a southern lifestyle, where things run a little slower and you are always there to help your neighbor. BHIC is honored to count Simply Southern as a 2023 Diamond Sponsor. Thank you!